Recently Authored White Papers (2017)

Learn about the inevitable shift to programmatic recruitment advertising, including how to:

  • Improve ‘apply rate’ conversions.
  • Attract quality applicants.
  • Eliminate wasted spend.

Download Now at Appcast.io

This whitepaper examines the various ways that artificial intelligence (AI) is beginning to change that way recruiters find, engage and screen candidates.

Download Now at Appcast.io

Learn how the field of behavioral economics and the insights – “nudges” it has found can lead to better design of incentives, rewards and recognition.

Download Now at the Incentive Research Foundation

Recently Authored e-Books (2017)

Enterprise engagement means taking the same principles of employee engagement and extending them to key stakeholders, including customers, suppliers and partners. Learn about the emerging standars and how enterprise engagement can be implemented.

Download Now at the Enterprise Engagement Alliance

Books Recently Reviewed & Recommended (2015-2017)

Books and book summaries (or abstracts) provide the ideal material for team discussions that can occur at lunch or otherwise and can easily include remote team members. The books we recommend highly for discussion are flagged below. Ideally, each member of the team should read the book. If that’s not possible, the next best thing is to read the abstract. Links to both are provided where available.

Reviewed by Allan Schweyer
As the book’s title suggests, teams trump individuals. Through analysis of more than 35,000 survey respondents worldwide the authors present evidence that while great HR professionals matter, they quadruple their impact when they organize into effective HR departments. “Victory” represents the latest in a series – three decades in the making – based on the authors’ groundbreaking HR Competency Studies (HRCS). However, the book’s big “a-ha” falls flat because it offers nothing revelatory. This latest volume mostly repeats the material covered in the team’s previous (and universally excellent) series. Nevertheless, few can dispute that any team has contributed more to the HR profession than Ulrich and Brockbank. Leaders and HR professionals who haven’t read the previous books in this series should go out and get this one as it captures the best insights from an incredible 30 years of original research.
Rating 7/10
Purchase at Amazon

Reviewed by Allan Schweyer  Recommended for Discussion
This lengthy but beautifully-written call to arms delivers an important message at a critical time. Unless you take deliberate and thoughtful action to counter it, the new social technologies will diminish your life and relationships and will make you less happy and less productive at work. Technology should augment your life, not control it. All parents, teachers, employees and leaders should read this book and act on it. You may not agree with every argument Sherry Turkle makes, but as you read, count how often you look at your phone, see how many pages you can read without distraction, see if you can focus even for six minutes or more. The time has come to put social media, email and text technologies in their place to reclaim conversation and focus, at home and at work.
Rating 9/10
Purchase at Amazon

Reviewed by Allan Schweyer
This challenging book seems appropriate for a challenging topic. Authors Kesler and Kates no doubt know what they speak of but they may lack the language to convey it simply. Despite the many examples and case vignettes offered throughout, don’t expect to use this book to design your global governance and operations model – at least not through the first 183 pages. If you seek guidance, go directly to the last chapter in the book. Here you’ll find “diagnostic” (185) tools to use in gauging your current model. Knowing your needs and challenges upfront, you’ll gain far more reading the rest of the book. I believe that operational leaders looking for better global operating models and HR leaders tasked with staffing global organizations will gain the most.
Rating: 7/10

Reviewed by Allan Schweyer. Recommended for Discussion
Author Amy Cuddy’s TED Talk has attracted more than 38 million viewers so far and Presence is a New York Times bestseller. No wonder, her simple, but powerful argument, that your body language drives stress, anxiety, confidence, poise — even intelligence, resonates. This thoroughly researched, if somewhat repetitive treatise on the power of body over mind will have you practicing your breathing, posing in expansive ways and sitting up straight. You may already know how great it feels to breathe consciously, or to act and speak authentically, but you’ll understand the science behind it, and how you can use it to perform better in challenging situations, for those reasons, I’m confident that everyone can benefit from this book.

Rating: 8/10
Purchase at Amazon

Reviewed by Allan Schweyer
Most every investor and business leader acknowledges the need for better methods to value companies. The sum of an organization’s hard assets and its “intangibles” (11) provides too blunt an instrument; investors need to know more about the quality of the workforce, and especially “the leadership” (20) to make better choices. Until now, the task of building a viable process to measure leader quality has proven elusive. Once again, however, Dave Ulrich – inarguably the world’s foremost human capital thinker ­– has given us the beginnings of a toolset and process that may change the game when it comes to valuing and rating companies. Large, long-term investors will gain the most from this book but I believe it will also prove valuable to CEOs, board members and anyone else who seeks a structured, evidence-based and rigorous method of evaluating an organization’s leadership.

Rating: 8/10
Purchase at Amazon

Reviewed by Allan Schweyer
At last, here’s a “big data” social media book that tells it like it is. From the first chapter, data analytics experts Lutz Finger and Soumitra Dutta dispense with the breathless cheerleading that characterizes books in this genre. By pointing out the challenges, flaws, limitations and shortcomings of big data analytics and social media marketing – along with their tremendous potential – Finger and Dutta earn trust and interest from the start. Use their guide to separate fantasy from reality and to zero in on effective social media marketing strategies. Though their book suffers structural flaws and clumsy editing, the writing itself is solid. I recommend their guidance to marketing managers, advertising professionals, and anyone seeking to understand social media analytics and marketing techniques.

Rating: 7/10
Purchase at Amazon

Reviewed by Allan Schweyer. Recommended for Discussion
The book’s title puts Marissa Mayer first, but Nicholas Carlson has really written an insider history of Yahoo – and by extension, the World Wide Web – from its beginnings in 1994 through Yahoo’s near total collapse in 2014. The successive wins and losses of Yahoo’s many CEOs before Mayer, and the backroom plotting of board members and investors, offer at least as fascinating a story as Mayer’s ill-fated attempts to “save Yahoo” (cover). The story of Mayer’s rise at Google provides a delicious parallel both to Yahoo’s simultaneous decline and the story of “Silicon Valley” (144) and the Web itself. Mayer’s early wins but many missteps as Yahoo’s CEO read like a tragedy, albeit one that most readers will see coming. I recommends this novel-like page-turner to anyone interested in Yahoo, Mayer or the history of the Web in general.

Rating: 8/10
Purchase at Amazon

Reviewed by Allan Schweyer
Want to avoid joining the trash heap of new product history that includes Amazon’s Fire Phone and about 75 percent of all new products and services? This no-nonsense look at how to design products that succeed offers a common-sense approach to improving your odds of success. The authors observe that the great majority of companies go directly from idea to product design. They get around to asking customers if they want the product, whether they will pay for it, and how much only after they launch. The “nine rules” the authors describe pave the way for products and services designed with solid evidence of demand. I strongly suggest that anyone planning a new product or service read this book first.

Rating: 8/10
Purchase at Amazon

Reviewed by Allan Schweyer
In his book’s title, Business Insider chief correspondent Nicholas Carlson cites Mayer first, but he proceeds to present an inside history of Yahoo – and by extension, the Internet – from its beginnings in 1994 through Yahoo’s near total collapse in 2014 – ending before the 2017 pending sale. The successive wins and losses of Yahoo’s pre-Mayer CEOs, and the backroom plotting of its board members and investors, offer as fascinating a story as Mayer’s ill-fated attempts to “save Yahoo.” Mayer’s rise at Google provides an absorbing parallel to Yahoo’s decline, the story of Silicon Valley and the web. Her early wins and ensuing missteps read like a classical tragedy. This gripping page-turner should appeal to anyone interested in Yahoo, Mayer or the history of the Internet – right up to today.

Rating: 8/10
Purchase at Amazon

Reviewed by Allan Schweyer. Recommended for Discussion
Modern Workplace Learning offers most everything learning professionals need to overhaul their operations for the 21st century. The author pulls no punches is describing the mostly ineffective classroom and online training that L&D professionals deliver today. Long, boring and irrelevant courses (whether delivered live or on-demand) force productive employees away from their work, wasting valuable time and resources. Meanwhile, savvy employees learn almost everything they need on their own – in the course of their work – using search tools, social media, intranets, open online courses, personal networks, peer-to-peer, knowledge feeds, on-the-job experiences, and other tools that support independent, informal learning. Though poorly edited and repetitive, I recommend this book to learners who will find a large list of useful resources for independent learning; and to L&D professionals who wish to support workers’ inevitable liberation from highly-controlled, structured and formal workplace learning.

Rating: 7.5/10
Purchase at modernworkplacelearning.com

Reviewed by Allan Schweyer. Recommended for Discussion

Can any company do what Google has done in attracting, motivating and retaining a huge share of the world’s top talent? In Work Rules! author Laszlo Bock answers with a resounding Yes!  You don’t have to pay obscenely well, in fact that might even harm your chances. Instead, apply nine universal rules that will transform your organization from one that controls employees to one that sets them free to innovate, make improvements and inspire each other to unheard of heights. Learn why Google pays some junior employees more than executives; why you can be fired for leaking information but never for telling it like it is; why managers at Google can’t hire, fire or promote, and why Google invests deeply in its lowest performing employees. Of course, you’ll get a fair dose of cheerleading for Google, but whatever your role in your organization, I suggest you get a copy as soon as you can. By describing Google’s unusual but entirely rational approach to “People Operations” in great detail, and by explaining how it all fits together, Bock has created an immensely valuable tool for leaders in all industries and at every level.

Rating: 8.5/10
Purchase at Amazon

Reviewed by Allan Schweyer

Traditional organizations – those that plan for expected events, rely on formal performance reviews, and require authorizations and sign-offs before making decisions – face increasing risk. Today’s business universe is complex, ambiguous and volatile. Survival requires fast, effective responses. The agility that business consultant and instructor Pamela Meyer advocates can help companies respond to sudden change and challenges with speed and confidence. Agility turns threats into opportunities. Meyer describes how leading organizations thrive in an unpredictable world by developing agile individuals, agile teams and a flexible culture. Meyer offers this manual as a leader’s guide to cultural transformation, a career tool for employees and a manual for learning professionals – must reading for CEOs, HR managers, start-ups and small business owners.

Rating: 8.5/10
Purchase at Amazon

Reviewed by Allan Schweyer. Recommended for Discussion

Professors Uri Gneezy and John A. List – pioneers in behavioral economics – share a belief in alternative experimentation. Their real-world field tests produce surprising outcomes in varied and unlikely arenas such as business, charitable giving, health, crime, student test results, mechanics’ estimates and other societal concerns. Gneezy and List hold that organizations and individuals should continually, purposefully experiment to find the most effective methods to achieve their goals. You may have often heard their experiments cited without knowing the source. I recommend their approach to anyone seeking original, functional methods to increase performance in all social and business endeavors.

Rating: 8.5/10
Purchase at Amazon

Reviewed by Allan Schweyer. Recommended for Discussion

Prepare for a roller-coaster ride as you see what’s coming and what’s already arrived in the form of robots, advanced machines and artificial intelligence (AI). Machines write many of the stories you read online and in print. They drive cars, perform surgeries, compose symphonies and build houses. You and your fellow diners soon might be the only humans in your favorite restaurant – the cooks and servers will be robots. And that’s only if you can afford to eat there, because you might lose your job to a robot as millions already have. Martin Ford’s carefully researched report fascinates, inspires and terrifies in equal measure. His insights and predictions to CEOs, CIOs, entrepreneurs, investors, designers, coders, retailers, wholesalers, and anyone attempting to make sense of the increasingly automated future. Look out ahead.

Rating: 8/10
Purchase at Amazon

Reviewed by Allan Schweyer

Aside from the alarming claims that economists George A. Akerlof and Robert J. Shiller make about the drug approval process in the United States, the scams and lures they describe won’t surprise you. They argue that traditional and behavioral economists overlook or severely downplay the impact that manipulators, swindlers, con artists and outright liars have in the free market economy. These “phishers” distort markets and affect your decisions as a consumer, voter, patient and investor. Akerlof and Shiller describe an entirely new paradigm for economics that might help you see the next big scam – so you can avoid or even profit from it. But they offer something more useful than horror stories: an overlooked but important factor to consider in economic theory. Though they may underestimate the thoughtfulness of the average American, when Nobel Prize-winning economists propose a new idea, you pay attention. I recommend their analysis to economists, psychologists and all those interested in protecting themselves from scams.

Rating: 8/10
Purchase at Amazon

Reviewed by Allan Schweyer

Brodsky and Burlingham deliver just what the cover of their book promises, a practical toolkit for starting and growing a business. Don’t look for shortcuts or magic formulas though, the lessons of hard work, resilience and fortitude come through as clearly as the authors’ love and enjoyment of the subject matter. From managing your own books by hand, to maintaining a distance from employees and avoiding any business whatsoever with friends, the advice may seem old school, but for the average person with a good idea. Street Smarts is quite possibly, one of the best guides to achieving new business success ever written.

Rating: 8/10
Purchase at Amazon

Reviewed by Allan Schweyer

Google dominates search, Amazon dwarfs all others in online retail, Ikea has no rivals in the furniture business, Apple and Samsung control the smartphone industry, Southwest Airlines earns more than all other airlines combined, and a few chains dominate the fast food industry. How did a select few companies grow so large and powerful? In large part, the answer may lie in doing less – in simplifying. Ikea and Southwest simplify by offering less choice and frills but good products at a fantastic price. Apple simplifies technology, charging a premium but improving it. making it a joy to use, and beautiful at the same time. Though repetitive, somewhat contradictory, and a perhaps overly simple, Simplify is relevant both to the rare firm that can lead in price or proposition simplification, and to the majority who may need to protect themselves from them.

Rating: 7/10
Purchase at Amazon

Reviewed by Allan Schweyer. Recommended for Discussion

This HR book is a work of art, with illustrations and gallery-quality photographs on nearly every page. And the substance matches the style. In collaboration with more than a dozen learning innovators from Europe and North America, learning experts Jos Arets, Charles Jennings and Vivian Heijnen offer the ultimate guide to implementing learning programs according to the 70:20:10 model. L&D professionals can benefit from their guidance and that every student, instructor and leader can read this to see what workplace learning can become.

Rating: 9/10
Purchase at Amazon

Appcast webinar

Learn about recruitment analytics and how the KPI’s used to effectively measure recruitment advertising have shifted, offering a set of revised metrics based on the industry’s changing landscape.
View at Appcast.io (https://appcast.wistia.com/medias/s4ycljpubq)

 


The Rise of Enterprise Engagement and the Opportunity for Solution Providers


The purpose of this webcast is to update everybody on some of the very exciting and unprecedented opportunities in the field of enterprise engagement. In today’s webinar, we discuss:

 

  1. What is the overall framework of enterprise engagement?
  2. What are the game changing things happening around enterprise engagement?
  3. Explanation of the enterprise engagement framework.
Presenters:

 


Allan Schweyer, Chairman, The EEA


Bruce Bolger, Founder, The EEA

 


The Rise of Engaging Rewards


These are exciting times in the engagement industry. It is the best environment for growth since the dawn of the World Wide Web. In today’s webinar, we discuss:

 

  1. The engagement trend: Organizations now understand the importance of fostering the proactive involvement of critical people.
  2. The battle for talent and customers – especially among Millennials – with slow economic growth, companies are battling for the best.
  3. The quest for experiences: The new generation continues to strive for quality of work, inspiration, autonomy, and play.
Presenters:

 


Allan Schweyer, Chairman, The EEA


Bruce Bolger, Founder, The EEA

 

Special Guest:

 


Mike Donnelly, President, Hinda Incentives