In advertising, analytics and data-driven decision-making are fast becoming the way business is done. In 2013, 67 percent of the respondents to a 2014 advertising executive survey said that more than half of their digital efforts are driven by data. A 2014 survey involving more than 3,000 marketers revealed that virtually everyone anticipates a greater role for data in their advertising efforts in future and more than two-thirds already consider their marketing operations to be data-driven. Where recruiters are concerned, a 2016 survey by Jibe (a recruiting technology provider) found that almost three quarters of recruiters believe analytics are a high priority. This short course examines the new recruitment analytics and how to use them.